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observed_at2026-10-15T04:39:18.383Z
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-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To enable a new frontier of work, we are making our new frontier model, &lt;/span&gt;&lt;a href="https://deepmind.google/models/gemini/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We trained Argon to work with both depth and precision, which allows it to maintain context across long, multi-step tasks which are reinforced with strong domain expertise along the way. Whether your team is running complex software builds, hand…
+<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>AI &amp; Machine Learning</title><link>https://cloud.google.com/blog/products/a…
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We recently announced the general availability (GA) of &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;token-based &lt;/strong&gt;&lt;a href="https://docs.cloud.google.com/bigquery/docs/control-genai-costs"&gt;&lt;strong style="text…
+&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Quotas for managing costs&lt;/span&gt;&lt;/h3&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Four daily quotas, managed through the Google Cloud Identity and Access Management (IAM) quota system, provide controls at the &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;project&lt;/strong&gt;&lt;span style="vertical-align: bas…
+&lt;div align="left"&gt;
+&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
+&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
+&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
+&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
+&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
+&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;&lt;table&gt;&lt;colgroup&gt;&lt;col/&gt;&lt;col/&gt;&lt;col/&gt;&lt;col/&gt;&lt;/colgroup&gt;
+&lt;thead&gt;
+&lt;tr&gt;
+&lt;th scope="col" style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Quota name&lt;/strong&gt;&lt;/p&gt;
+&lt;/th&gt;
+&lt;th scope="col" style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Metric&lt;/strong&gt;&lt;/p&gt;
+&lt;/th&gt;
+&lt;th scope="col" style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Scope&lt;/strong&gt;&lt;/p&gt;
+&lt;/th&gt;
+&lt;th scope="col" style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Default value&lt;/strong&gt;&lt;/p&gt;
+&lt;/th&gt;
+&lt;/tr&gt;
+&lt;/thead&gt;
+&lt;tbody&gt;
+&lt;tr&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;AI input tokens per day&lt;/strong&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Input tokens used by the LLM&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Per day, per project&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;200 billion&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;/tr&gt;
+&lt;tr&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;AI input tokens per day per user&lt;/strong&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Input tokens used by the LLM&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Per day, per project, per user&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;150 billion&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;/tr&gt;
+&lt;tr&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;AI output tokens per day&lt;/strong&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Output and thinking tokens used by the LLM&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Per day, per project, per project&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;20 billion&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;/tr&gt;
+&lt;tr&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;AI output tokens per day per user&lt;/strong&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Output and thinking tokens used by the LLM&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Per day, per project, per user&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;15 billion&lt;/span&gt;&lt;/p&gt;
+&lt;/td&gt;
+&lt;/tr&gt;
+&lt;/tbody&gt;
+&lt;/table&gt;&lt;/div&gt;
+&lt;/div&gt;
+&lt;/div&gt;
+&lt;/div&gt;
+&lt;/div&gt;
+&lt;/div&gt;
+&lt;/div&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Key details:&lt;/span&gt;&lt;/p&gt;
+&lt;ul&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;The quotas are global.&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Usage is summed across all regions, so costs can't pile up unnoticed in a region you weren't watching.&lt;/span&gt;&lt;/p&gt;
+&lt;/li&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Output quotas include "thinking" tokens.&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Reasoning tokens count toward your output quota, just as they count toward your Gemini platform bill.&lt;/span&gt;&lt;/p&…
+&lt;/li&gt;
+&lt;/ul&gt;
+&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Which functions are covered?&lt;/span&gt;&lt;/h3&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The quotas apply to these BigQuery functions that perform LLM-backed generation:&lt;/span&gt;&lt;/p&gt;
+&lt;ul&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;a href="https://docs.cloud.google.com/bigquery/docs/reference/standard-sql/bigqueryml-syntax-ai-generate"&gt;&lt;code style="text-decoration: underline; vertical-align: baseline;"&gt;AI.GENERATE&lt;/code&gt;&lt;/a&gt;&lt;/p&gt;
+&lt;/li&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;a href="https://docs.cloud.google.com/bigquery/docs/reference/standard-sql/bigqueryml-syntax-generate-table"&gt;&lt;code style="text-decoration: underline; vertical-align: baseline;"&gt;AI.GENERATE_TABLE&lt;/code&gt;&lt;/a&gt;&lt;/p&gt;
+&lt;/li&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;a href="https://docs.cloud.google.com/bigquery/docs/reference/standard-sql/bigqueryml-syntax-ai-generate-text"&gt;&lt;code style="text-decoration: underline; vertical-align: baseline;"&gt;AI.GENERATE_TEXT&lt;/code&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline…
+&lt;/li&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;a href="https://docs.cloud.google.com/bigquery/docs/reference/standard-sql/bigqueryml-syntax-ai-classify"&gt;&lt;code style="text-decoration: underline; vertical-align: baseline;"&gt;AI.CLASSIFY&lt;/code&gt;&lt;/a&gt;&lt;/p&gt;
+&lt;/li&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;a href="https://docs.cloud.google.com/bigquery/docs/reference/standard-sql/bigqueryml-syntax-ai-if"&gt;&lt;code style="text-decoration: underline; vertical-align: baseline;"&gt;AI.IF&lt;/code&gt;&lt;/a&gt;&lt;/p&gt;
+&lt;/li&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;a href="https://docs.cloud.google.com/bigquery/docs/reference/standard-sql/bigqueryml-syntax-ai-score"&gt;&lt;code style="text-decoration: underline; vertical-align: baseline;"&gt;AI.SCORE&lt;/code&gt;&lt;/a&gt;&lt;/p&gt;
+&lt;/li&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;a href="https://docs.cloud.google.com/bigquery/docs/reference/standard-sql/bigqueryml-syntax-ai-agg"&gt;&lt;code style="text-decoration: underline; vertical-align: baseline;"&gt;AI.AGG&lt;/code&gt;&lt;/a&gt;&lt;/p&gt;
+&lt;/li&gt;
+&lt;/ul&gt;
+&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;What's not covered:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Embedding functions such as &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/bigquery/docs/reference/standard-sql/bigqueryml-syntax-generate-text"&gt;&lt;co…
+&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Managing your quotas&lt;/span&gt;&lt;/h3&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Administrators can view and adjust the quotas directly in the &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/bigquery/docs/control-genai-costs"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Cloud con…
+&lt;ol&gt;
+&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Navigate to &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;IAM &amp;amp; Admin → &lt;/strong&gt;&lt;a href="https://console.cloud.google.com/iam-admin/quotas/list"&gt;&lt;strong style="text-decoration: underline…
+&lt;/li&gt;
+&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Filter by service and select &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;BigQuery API&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;
+&lt;/li&gt;
+&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Sort by the &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;Name&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; column to bring the four AI quotas to the top.&lt;/span&gt;&lt;/p&gt;
+&lt;/li&gt;
+&lt;/ol&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;
@@@ -28,13 +165,13 @@
&lt;img
- src="https://storage.googleapis.com/gweb-cloudblog-publish/images/Gemini_4_Logo_Wall_3.max-1000x1000.png"
+ src="https://storage.googleapis.com/gweb-cloudblog-publish/images/1_dxxy8WS.max-1000x1000.png"
- alt="Logo Wall Argon V3"&gt;
+ alt="1"&gt;
&lt;/a&gt;
- &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="l3qrs"&gt;Customers and partners using Gemini 4 Argon&lt;/p&gt;&lt;/figcaption&gt;
+ &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="w7qjz"&gt;Locating the gen AI token quotas in IAM &amp;amp; Admin → Quotas &amp;amp; System Limits.&lt;/p&gt;&lt;/figcaption&gt;
&lt;/figure&gt;
@@@ -47,104 +184,66 @@
&lt;/div&gt;
-&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Four ways Argon changes how your business works&lt;/span&gt;&lt;/h3&gt;
-&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;1. Hand off your hardest work&lt;/strong&gt;&lt;/h4&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Your teams already use Gemini for business to answer questions and draft content. With Argon, they can hand off the deep, multi-step work that used to take hours or days, and get back finished work they can use.&lt;/span&gt;&lt;/p&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Argon reads long documents that mix text, tables, charts and images, and turns them into one clear output grounded in those sources. It can pull findings from many sources into a single structured answer, analyze data over time, and write strong…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Customers who tested Argon tell us it excels at turning huge, unstructured inputs into cohesive outputs. &lt;/span&gt;&lt;/p&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;"As software development becomes more agentic, teams need models that can support long-running, multi-step work across all stages of the development lifecycle. Gemini 4 Argon is designed to help organizations bring AI into development, security,…
-&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;2. Precise, verifiable results on the work that drives your business&lt;/strong&gt;&lt;/h4&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In finance, legal, tax, and other regulated work, calculations and data extraction need to be precise, repeatable, and verifiable. &lt;/span&gt;&lt;/p&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For financial quantitative work, Argon can help automate multi-step ledger reconciliations, spreadsheet formulas, and variance analyses. It delivers high calculation integrity, citation fidelity, and formula accuracy across quantitative models. …
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In legal research, Argon can help legal teams review case law and regulatory filings to pull out verified citations and key precedents. It leads on domain-specific evaluations like Harvey's Legal Agent Benchmark for legal research and drafting, …
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;"Gemini 4 Argon shows how much progress Google has made on agentic legal reasoning. We saw substantial improvements over Gemini 3.1 Pro across our legal agent evaluations, particularly in corporate M&amp;amp;A, data privacy and cybersecurity, an…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;“We collaborated with Google on NowAI-Bench to help shape Gemini 4 for key enterprise work. In early access, it delivered roughly 20% improved task success than Gemini 3.8 Flash, with standout gains in HR and customer service. On the ServiceNow …
-&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;3. Build and ship products faster&lt;/strong&gt;&lt;/h4&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Argon is built to handle complex, multi-step projects from start to finish. Our customers consistently ask for intelligence that can break down goals, track progress, and update multiple files at the same time.&lt;/span&gt;&lt;/p&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;"Gemini 4 Argon handles complex tasks reliably, from 3D games to rich animations. In Figma Make, it helps teams turn their most ambitious, multi-step ideas into impressive prototypes.” &lt;strong&gt;– Loredana Crisan, Chief Design Officer, Figma…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To see how well Argon handles this, we put it to work on our own tools. The team behind our open-source Agent Development Kit (ADK) set out to reduce framework overhead and improve code performance while maintaining full compatibility with exist…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Across Google, engineering teams using Argon in Google Antigravity have increased agentic code submissions by more than 35% while cutting code rollbacks by nearly a third. The Chrome team used Argon to finish an architectural refactor across hun…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For more advanced algorithms, our code optimization and discovery agent &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/products/ai-machine-learning/alphaevolve-is-available-for-everyone"&gt;&lt;span style="text-decoration: underline; ver…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To learn how to best use Argon, check out the developer's &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/gemini-enterprise-agent-platform/models/guides/gemini-4-argon"&gt;&lt;span style="text-decoration: underline; vertical-align: baseli…
-&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;4. Stronger defense for your code and business &lt;/strong&gt;&lt;/h4&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;While Argon has cyber mitigations that block offensive tasks such as pentesting and exploitation,&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;you can still take full a…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;"We are integrating Gemini 4 Argon into MarketingX for automated codebase security audits. In our evaluations, the model successfully identified 100% of top-priority vulnerabilities with 0% fabricated vulnerabilities across verified claims. This…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Security also means being able to trust Argon inside your own environment. &lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;Argon is our most resilient model yet against indirect prompt injections&lt;/span&gt;&lt;span style="vertical-a…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We are also releasing Argon without cyber guardrails to a select set of trusted defenders, which allows for testing a full breadth of cybersecurity capabilities. Trusted defenders are vetted through our &lt;/span&gt;&lt;a href="https://deepmind.…
-&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Enterprise customers and partners in our early access program are already seeing strong wins with Argon.&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt;
-&lt;div class="block-video"&gt;
+&lt;div class="block-paragraph_advanced"&gt;&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;4. Find the quota, for example &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;AI input tokens per day&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;.&lt;…
+&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;5. Open the three-dot menu and choose &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;Edit quota&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;From there:&lt;/span&gt;&lt;/p&gt;
+&lt;ul&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;To tighten cost control,&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; lower a quota. This takes effect immediately with no approval needed.&lt;/span&gt;&lt;/p&gt;
+&lt;/li&gt;
+&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
+&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;To support higher usage,&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; request an increase from the same page. Many requests are auto-approved; larger increases may go through a quick review.&lt;/span&gt;&lt;…
+&lt;/li&gt;
+&lt;/ul&gt;&lt;/div&gt;
+&lt;div class="block-image_full_width"&gt;
-&lt;div class="article-module article-video "&gt;
- &lt;figure&gt;
- &lt;a class="h-c-video h-c-video--marquee"
- href="https://youtube.com/watch?v=opNsprLPCKc"
- data-glue-modal-trigger="uni-modal-opNsprLPCKc-"
- data-glue-modal-disabled-on-mobile="true"&gt;
+
+
+
+ &lt;div class="article-module h-c-page"&gt;
+ &lt;div class="h-c-grid"&gt;
+
+
+ &lt;figure class="article-image--large
+
+ h-c-grid__col
+ h-c-grid__col--6 h-c-grid__col--offset-3
+
+ "
+ &gt;
- &lt;div class="article-video__aspect-image"
- style="background-image: url(https://storage.googleapis.com/gweb-cloudblog-publish/images/Teaser_2.2_approved.max-1000x1000.png);"&gt;
- &lt;span class="h-u-visually-hidden"&gt;Business leaders discuss how they are testing and building with Gemini 4 Argon.&lt;/span&gt;
- &lt;/div&gt;
- &lt;svg role="img" class="h-c-video__play h-c-icon h-c-icon--color-white"&gt;
- &lt;use xlink:href="#mi-youtube-icon"&gt;&lt;/use&gt;
- &lt;/svg&gt;
- &lt;/a&gt;
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+ src="https://storage.googleapis.com/gweb-cloudblog-publish/images/2_7NmvWbT.max-1000x1000.png"
+
+ alt="2"&gt;
+
+ &lt;/a&gt;
+
+ &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="w7qjz"&gt;Editing a gen AI token quota in IAM &amp;amp; Admin → Quotas &amp;amp; System Limits.&lt;/p&gt;&lt;/figcaption&gt;
+
+ &lt;/figure&gt;
+
+
+ &lt;/div&gt;
+ &lt;/div&gt;
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-
- &lt;/figure&gt;
-&lt;/div&gt;
-&lt;div class="h-c-modal--video"
- data-glue-modal="uni-modal-opNsprLPCKc-"
- data-glue-modal-close-label="Close Dialog"&gt;
- &lt;a class="glue-yt-video"
- data-glue-yt-video-autoplay="true"
- data-glue-yt-video-height="99%"
- data-glue-yt-video-vid="opNsprLPCKc"
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&lt;/div&gt;
-&lt;div class="block-paragraph_advanced"&gt;&lt;p style="text-align: center;"&gt;&lt;sup&gt;&lt;em&gt;Leaders from Amplitude, Deloitte, and Rakuten share Gemini 4 Argon results&lt;/em&gt;&lt;/sup&gt;&lt;/p&gt;
-&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Get started&lt;/strong&gt;&lt;/h3&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Starting today, Gemini 4 Argon is available in &lt;/span&gt;&lt;a href="https://cloud.google.com/gemini-enterprise"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini for business&lt;/span&gt;&lt;/a&gt;&lt;span s…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Argon launches at an introductory rate of $2 per million input tokens and $10 per million output tokens through November 30, 2026, with cached input tokens priced at 95% off. After November 30, standard pricing of $4 per million input tokens and…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Cyber defenders can join us at &lt;/span&gt;&lt;a href="https://cloudonair.withgoogle.com/events/summit-amer-security-2026?utm_source=cgc-blog&amp;amp;utm_medium=blog&amp;amp;utm_campaign=FY26-Q4-GLOBAL-GLO10000010-onlineeventsession-er-dgcsm-SS…
-&lt;ul&gt;
-&lt;li aria-level="1" style="list-style-type: disc; font-style: italic; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;Gemini&lt;/strong&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;, a single, universal agent for work that answers your questions, handles your knowledge work, creates your images a…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; font-style: italic; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;&lt;a href="https://cloud.google.com/blog/products/ai-machine-learning/welcome-to-gemini-at-work-2026#:~:text=Gemini%20in%20Google%20Workspace"&gt;Inline in Workspace&lt;/a&gt;,&lt;/strong&gt;&lt;span st…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; font-style: italic; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;&lt;a href="https://cloud.google.com/blog/products/ai-machine-learning/welcome-to-gemini-at-work-2026#:~:text=Data%20analysis%2C%20data%20engineering%20and%20machine%20learning"&gt;New data and analytics…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; font-style: italic; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;&lt;a href="https://cloud.google.com/blog/products/ai-machine-learning/welcome-to-gemini-at-work-2026?e=48754805#:~:text=Industry%2Dspecific%20specializations"&gt;Industry-specific specialization&lt;/a&g…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; font-style: italic; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;a href="https://cloud.google.com/blog/products/ai-machine-learning/welcome-to-gemini-at-work-2026#:~:text=Securing%20and%20governing%20agents"&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;How we secure and govern agents&lt;/strong&gt;&lt;/a&…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; font-style: italic; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;&lt;a href="https://cloud.google.com/blog/products/ai-machine-learning/welcome-to-gemini-at-work-2026/?e=48754805#:~:text=Leading%20cost%20controls%20and%20spending%20options"&gt;Leading cost controls&lt…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; font-style: italic; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;a href="https://cloud.google.com/blog/products/ai-machine-learning/welcome-to-gemini-at-work-2026#:~:text=Gemini%20Enterprise%20in%20action%3A%20global%20momentum"&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;Customer use cases&lt;/strong&gt…
-&lt;/li&gt;
-&lt;/ul&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Bringing the best technology to all of you is what drives us at Google Cloud. In the last year, nearly 500 Google Cloud customers each processed more than one trillion tokens. Today, nearly 80% of all Google Cloud customers are using our AI prod…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Work now starts in the prompt window. &lt;/span&gt;&lt;/p&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To meet this moment, today we are excited to announce the Gemini agent: your new single, universal agent for work. It has all of your business context and can be used for everything from knowledge work to answering questions, and from content cr…
+&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;You'll need the right permissions.&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; You need one of: &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;Owner&lt;/strong&gt;&lt;s…
+&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Prefer automation?&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; You can also &lt;/span&gt;&lt;a href="https://medium.com/google-cloud/bigquery-ai-cost-guardrails-how-to-set-daily-token-limits-programmatically-02d7a35f843a" rel=…
+&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Monitoring usage&lt;/span&gt;&lt;/h3&gt;
+&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Beyond setting limits, the &lt;/span&gt;&lt;a href="https://console.cloud.google.com/iam-admin/quotas/list"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Quotas &amp;amp; System Limits&lt;/strong&gt;&lt;/a&gt;&lt…
&lt;div class="block-image_full_width"&gt;
@@@ -171,13 +270,13 @@
&lt;img
- src="https://storage.googleapis.com/gweb-cloudblog-publish/images/Gemini.max-1000x1000.png"
+ src="https://storage.googleapis.com/gweb-cloudblog-publish/images/3_sSNHw57.max-1000x1000.png"
- alt="Gemini"&gt;
+ alt="3"&gt;
&lt;/a&gt;
- &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="folpi"&gt;The Gemini agent is your new single, universal agent for work.&lt;/p&gt;&lt;/figcaption&gt;
+ &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="w7qjz"&gt;Daily project-level token usage for a gen AI token quota in IAM &amp;amp; Admin → Quotas &amp;amp; System Limits.&lt;/p&gt;&lt;/figcaption&gt;
&lt;/figure&gt;
@@@ -190,55 +289,211 @@
&lt;/div&gt;
-&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Introducing the Gemini agent &lt;/span&gt;&lt;/h3&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Gemini answers your questions, handles your knowledge work, creates your images and media, and writes and runs code — all in a single agent and a single API. You give it objectives, not instructions. You delegate an outcome and come back to fini…
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The agentic capabilities in Gemini are built around core architectural principles:&lt;/span&gt;&lt;/p&gt;
-&lt;ul&gt;
-&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Unified agent: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Gemini is an agent that can answer your questions when you chat with it, work autonomously to complete objectives you assign it, and generate code …
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Omnipresent access:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Gemini can be accessed from any device including web, iOS and Android mobile devices, Windows and Mac desktops, and any channel (command line,…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Persistent execution:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; It runs in the cloud, meaning it maintains a single set of memories, context, and one personalization graph no matter what device or channel…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Multi-agent orchestration:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Gemini doesn’t work alone. It can dynamically create a roster of sub-agents — temporary, job-specific agents, each with their own ident…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Deeply contextual:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Gemini arrives already knowing your tools, data, and work history. Whether you ask it a question, assign it an objective, or have it generate c…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Model choice flexibility:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; &lt;span style="vertical-align: baseline;"&gt;Gemini is the agent, and the model underneath it is a separate choice. It runs each job on…
-&lt;/li&gt;
-&lt;/ul&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Top customers across industries were early testers and are already realizing its benefits: Premium sportswear brand &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;On&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; test…
-&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Powering Gemini: Skills, tools, and context&lt;/strong&gt;&lt;/h3&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Gemini understands your business — everything from pricing to product portfolios to departmental norms — and all the institutional knowledge that makes your company unique. Three capabilities make that possible: tools that connect it to your sys…
-&lt;ul&gt;
-&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Tools and tools registry: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Gemini can securely connect to the software your company already runs, including collaboration tools like Confluence, Microsoft Office, …
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Skills and skills registry: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Skills are reusable sets of instructions, knowledge, or workflows stored as modular prompts that teach agents how to perform specific,…
-&lt;/li&gt;
-&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
-&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Context and memory: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Gemini learns from each question you ask it, each objective you assign it, the people you work with, and uses your personal context and your o…
-&lt;/li&gt;
-&lt;/ul&gt;
-&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Customers seeing significant benefits from Gemini Enterprise include:&lt;/span&gt;&lt;/p&gt;
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